Audience sites targeted exclusively at women, for 2007 grew by 35%. This category is one of the fastest growing and promising to advertisers on the Net, analysts believe. The fastest growing sites on politics only.
The popularity of women's sites grew in 2007 by 35%, according to new record research company comScore. In July 2008, this kind of resources was visited 84 million people - 27% higher than during the same period in 2007 in May for such sites, advertisers place more than 4.4 billion banners. This is more than portals for children, teens or family sites.
Women's sites, according to ComScore, growing faster all the other thematic segments of the Network, exceeded only by resources on policies. The rapid growth of traffic and advertising on sites in this category drew the attention of major media companies and venture capitalists. Thus, at last week's Internet provider Comcast for $ 125 million gained popular in the United States Information Service dispatches DailyCandy, which is popular, especially with female audiences. In July 2008, Peacock Equity Venture Company invested $ 5 million in BlogHer, a network of 2.2 thousand women's blogs. In March, Yahoo launched a portal Shine, which publishes materials from various magazines for women.
"Women constitute over half the population of the Earth and commit more of all purchases. Therefore, we are constantly looking for new sites for this type of investment ", - said Tim Draper, founder venture company Draper Fisher Jurvetson. As analysts note, sites for men is not as popular, although the network as more users every male. Living portal company AOL, aimed at female audiences, in June 2008 visited 16.1 million, while a similar men's portal Asylum - total 3.3 million.
"Traditionally, women are considered such topics as fashion, beauty, health, cookery and the life of stars. As stated in the report, other topics on these resources usually do not attract any advertisers or users. One of the most popular blogs in the Women's Network is Dooce.com, the audience of about 850 thousand users. According to Federated Media, which sells advertising on this blog, as compared to 2006, revenues from the increased sevenfold. click here
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