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Beer for Women

The decline in sales in the UK drink froth concerned brewing company. However, they very quickly found a way out of this situation, Resolved to pay special attention to female audiences and to promote their products among women.

The message of this came from The Wall Street Journal. The magazine writes that one of the British units Molson Coors Brewing Co. Already opened to host the department code-named "Eve". It is anticipated that its activity will be the introduction of beer brands and technologies drink advertising aimed at women. His work will aim to "create a world where women love beer, like shoes".

Well, look what he has from this work. -- So far, according to research firm Taylor Nelson Sofres PLC, in Britain regularly drink beer, about 13 per cent of ladies. In the U.S., this percentage is almost twice as much - it is 25. click here
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